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Nostalgia is fueling renewed hype around these time-honored accessories.
April 29, 2025
By: Lianna Albrizio
Lip gloss and lipstick are beauty enthusiasts’ best friends: something they wish to keep protected and close. So much, they’re not just keeping them in their purses, they’re linking them into their key sets and encasing them in chachkas.
Per Spate’s Popularity Index, lip gloss keychains and lipstick cases are the moment’s fastest-growing makeup accessories.
Analysts say there is a nostalgic appeal to lip gloss keychains, and renewed hype around the quirky trend comes as no shocker. New Spate data shows searches for lip gloss keychains have grown by +417.8% compared to last year. The trend is heavily driven by TikTok, which currently owns 88.6% of the popularity share. On TikTok, views have grown by +377.9% compared to last year with an average of 364.2K weekly views. On Google, searches are up by +1.4K% compared to last year, though search volume remains relatively low with just 480.0 average monthly searches, suggesting a real opportunity for brands.
Creators are even sharing how to make DIY versions at home, while brands like Nekoyanin sell glosses that come pre-attached to the accessory. Consumers’ inclination toward turning lip gloss into equal parts fashion and function can be seamlessly replicated with other makeup products like eyeshadow or blush.
Lipstick cases are also having a moment, and they’re a fun way to build buzz and excitement around a product many already have lying around. This trend has grown by +94.8% compared to last year and across platforms. It’s owned by Google Search, which holds 65.9% of the Popularity Share. On Search, this trend has grown by +50.6% compared to last year, while on TikTok, it’s up by +348.9%. It currently receives 216.9K average weekly views on TikTok and 5.8K average monthly searches.
On TikTok, the top branded hashtag paired with lipstick case is #rhode (102.9K average weekly views), riding off the phone case’s viral moment. Meanwhile, on search, consumers are most interested in designer lipstick cases from luxury brands like Hermès, Dior, Chanel and Fenty. For brands considering launching their own lipstick case, consumers are drawn to versions that include a mirror.
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